You’re invited: grand opening of BimmerWorld’s new headquarters

Colin
By Colin Wood
Apr 8, 2026 | BMW, BimmerWorld

Photograph courtesy BimmerWorld

Bergsteiger,” the 1400-horsepower Pikes Peak hillclimb racer. BMW M4 GT4 race cars built and raced by BimmerWorld. James Clay’s own personal builds.

On June 27, from 10:00 am to 4:00 pm, you’ll get to see all of those, plus several customer and employee cars, during the grand opening of BimmerWorld’s new HQ

BimmerMart,” as it's been dubbed, officially opens on June 27, with celebrations taking place from 10:00 am to 4:00 pm, and you’re invited.

Preregister for the event for $10 and you’ll receive an exclusive swag bag, a $20 BimmerWorld promo code, priority parking for one BMW and more.

Expect casual fun, live demos and more BMWs than you can realistically cover in one lap,” says BimmerWorld, with more details expected soon.

BimmerMart, BimmerWorld’s all-new headquarters, is located at 1000 Memorial Drive in Pulaski, Virginia.

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Comments
1988RedT2
1988RedT2 MegaDork
4/8/26 2:06 p.m.

Happy to report that the E39 530i is wearing a new radiator and hoses and some other bits from Bimmerworld.  I have nothing but good things to say about them.

DavyZ
DavyZ Reader
4/8/26 2:45 p.m.

First class looking operation yes  I don't own a BMW any longer, but if I buy another one, I know exactly where to go!

J.A. Ackley
J.A. Ackley Senior Editor
4/8/26 3:58 p.m.

Hmm ... I ride I-81 often. This might make for a nice stop along the way.

BullManUGA
BullManUGA GRM+ Memberand New Reader
4/8/26 8:26 p.m.

I've given Bimmerworld a fair bit of cash in the last year. With any luck I'll be driving the M3 again this weekend after it's sat in the garage all winter with me being mad at it and not fixing it.

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